What’s The Outlook of Local Businesses Now that the Google Snack Pack Has Been implemented?
If your business incorporates a place within the Google local business listings, you’re investing one of the easiest ways to induce your business on the web. Google Local may be a smart avenue to get advertising for free for small businesses without spending anything on Google Adwords.
This was great going, until the now-recent update called “Local Stack” or – the cuter sounding “Snack Pack” – that took this advantage away from native/local business. From the previous 7-pack local search results, it’s currently been slimmed all the way down to a 3-pack listing.
Apart from removing four listings from the highest positions, immediate access to very important info like specific address and telephone number, reviews have been removed too.
In the place of the web site link, the opening interface currently shows the business name, the amount of reviews, the business operational hours, and also the link to directions to travel to the business. You’ll be able to click on the world icon, however the URL isn’t visible.
Some say these changes are – without a doubt – “dramatic”, and currently plenty (probably thousands) of businesses all over the world are not happy and have been negatively affected.
What’s the Answer For Local Businesses Now?
Obviously the competition for the highest three positions will be uber-aggressive, and this will equate to more financial loss/expenditure. Businesses will more than likely have to pay for Google Adwords (which is not cheap), and would also need to pay for better keyword research.
What’s most likely also required is for them to freshen up their content, which also doesn’t come cheap. In the past they possibly could make do with creating their own business content and managing their own SEO efforts. This, sadly would now require the handy-work of SEO companies, which would be an added expense to hire (that is to say only if the business owners don’t have the time or energy to work 24/7).
Sad to say however, if it was more difficult to rank before to get to the elite top seven spots, it will be a sure tough nut to crack to rank in the highest three positions. And as you battle your way to the top, you’ll have to resolve to the decline in traffic and sales.
Of course there are some smart ways to get to the highest three slots if you assess and inspect closely the aspects that Google wants. But, seriously, and especially nowadays when businesses are slowly but surely going through a downslide – who has the time and energy to do that on top of running a business!
Is This The Time To Outsource SEO Companies?
There are many advantages to hiring professionals. For one, they have strategies and techniques set up. And two, they have the experience with local listings and ranking organically, of course.
But who’s to say if an SEO company is absolutely able to ensure they work their way up to the highest three? Isn’t it too early to tell? After all, the update has only just been issued and no definite solution is clear.
Many SEO specialists are raising their hands and are eager to see how the recent update plays out. The bottom line is however, that local businesses have to ACT NOW before they are almost sure to be pulled down into oblivion as the competition heats their way up the highest three local search results.