Approach The Google Local 3-Pack Update With The “Glass Half Full” and You’re Half Way There
Wow, so many people despised the recent Google update from the 7-pack to the slimmer 3-pack results. In fact, it’s even been heard to be called the “Evil Update” by many local business.
But let’s take a different approach. What if we do a 180-degree positive look at the update?
For many businesses, they’ll contemplate the update as the ladder that can grow their business further and secure their position in the 3-pack results. What they should do now, is enhance their Google My Business page, maintain and even improve their SEO so that they stay on the top rung of that ladder.
Well, it’s simple. The Snack Pack update is NOT an algorithmic update. What this means is that there were no alterations to the algorithm, for example: if you were #1 in the 7-pack before, you’ll still be #1 in the slim-line 3-pack. If you saw some changes in your local rankings, it’ certainly not as a result of this update.
The 3-pack update only slim-lined the display and removed some features, which we will get into a little later.
Where and What Should Your Focus Be?
This update mustn’t discourage you, in fact, it must urge you more to WANT to be (or stay) in the Top 3 native/local search results so to DOMINATE the first page. This should now be your focus and certainly priority.
There IS a silver lining and according to some SEO specialists this update just shot 42% of the competition out of the game – NOW we’re talking!
We suggest your focus be more on offsite and onsite organic SEO as well as further work on the following 3 things:
- Specialize on a strong strategy for review
Prior labeled “Google Reviews”, has updated to simply “Reviews”, and oh my, are they visible!
The amount of reviews and the star rating is attractive. Imagine how many people will be drawn to click on your business if they see 203 reviews with an average of 4.5 stars? And imagine the potential clients you can lose when you are part of the highest top 3 and they see poor ratings?
- A Holistic Strategy Should be Developed
By now, you’re well-versed with how quickly things can change within just one update: today you’re enjoying the top ranks, only to find that tomorrow you’re gone from the first page of the results. Yes, yes Google is fickle, we know.
What this means is that you should diversify, ie don’t just focus on a local or an organic strategy. The best route is to improve both—CONSTANTLY and consistently. If you’re #1 on native/local results, you’re more than likely #1 in organic search too, but this might not be all the time. So, again, keep both your organic and local search properly optimized and you shouldn’t have problems staying on top.
- Top 3 – BE there
You’ve only got 3 shots at being top local queen (7 is no longer an option). Focus your goals and smarten up your resources and get to top 3.