10 Truths – The Google Local Snack Pack Update

 In Google Local Maps

We all appreciate Google’s constant testing of recent layouts and user interfaces within the search results, however the impact—especially to native businesses that are oblivious to the newest updates—can be wide-reaching and typically devastating.

People were still making an attempt to understand the full effects of the Panda four.2 update extended on 17th July 2015 only to have Google make fresh but significant changes to their local listing services a mere two weeks later. The update has left several SEO corporations and local business in wild disarray.

Although SEO-skilled-expert Mike Blumenthal insists on referring to it as the “Local Stack”, the update is most notably referred to as the “Snack Pack” update. During this upgrade, you may see however the now-familiar 7-pack local search results are cut right down to a slimmer 3-pack version.

The Outlook

With the 3-pack amendment, we’ve got to expect a lot more aggressive competition. In fact, it’s going to become somewhat of a race for Olympic Gold, Silver and Bronze medals. Businesses should be spending more on their local listing service suppliers, in addition to their marketing to keep ahead of the game and secure one of the top 3 positions. Otherwise, they’d be left inhaling dirt.

So what do we tend to learn from this update thus far?

  1. It is completely going to take some creativeness to rank within the top three. It was difficult enough to rank top 7, so getting into the “elite trio spot” is going to be trickier – expect to work harder and smarter!
  2. It’s easier to rank for fewer competitive terms.
  3. It’s easier to rank for fewer search terms compared to cramming all of them in.
  4. Instead of optimizing all of your web site pages, it’ll be easier to optimize a specialized page.
  5. If this update was a huge hit to your business and you are even considering rebranding, steer your business name towards a specialty.
  6. If you opt to alter your business name, you would more than likely get a lot more clicks.
  7. Bear in mind however that Google rewards business with “keywords” in their business names with higher ranking. This can be as a result of Google finding it easier to categorize the business. “gearbox repairs Birmingham” might not rank for “car repairs”, however can surely rank for such search terms that include “gearbox” or “transmission”.
  8. It’s easier to rank for broad search terms or in additional out-of-the-norm cities, like “Birmingham Cake Makers”, which is more than likely as a result of there being such few local competitors. Remember that Google will have to pull results from far away to fill up the 3-pack results.
  9. You’d presumably realize it easier to create town pages that are targeted to your niche.
  10. You could go target organic rankings and Adwords instead, should you battle to rank well in the 3-pack local listings for particular keywords if you want. At this rate, if you can’t rank well within the 3-packs, you’ll be able to purchase means to rank for your keywords.
David Janosik
Like you, nationally recognized expert and business entrepreneur David Janosik leverages proven marketing strategies to grow businesses & generate more sales. With over a decade of development, consulting, and most importantly, real-life, in-the-trenches business experience, his view is radically different. If you’re already doing business online, David hopes that his experiences – both his wins and his failures – can help you reach your goals.
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